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To effectively prepare your home for the market and to ensure we provide maximum exposure via our global connections we utilize our in house marketing department. which excels in the art of branding properties and developments. A team of graphic designers, analysts, tech gurus and marketing specialists offers strategically driven marketing solutions for buyers, sellers, developers and investors across the globe. The creative team leverages relationships with traditional and new media outlets, as well as the most emergent technologies and social media strategies, to ensure maximum exposure for the properties we represent. Navigate works to bring properties to life in the most comprehensive and compelling way possible, Every property has a story. We would love to tell yours.
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OUR SELLING PROCESS
I value 1:1 relationships and have the utmost respect for the work we do together. I love working collaboratively with you to achieve your goals. I am committed to transparency and integrity. Using my professional experience and motivated enthusiasm, I will work step-by-step with you to achieve the outcome you're seeking by developing a tailored marketing plan, briefly outlined below.
6 SIMPLE STEPS
One of our agents will meet with you to learn about your property's history, determine the amenities, recommend any needed improvements to best position the property, and ultimately define your goals. A Competitive Market Analysis (CMA) will be prepared and reviewed with you. Ultimately it is up to you how you would like to price. Throughout the process, we will also advise you on any potential reports that may be required prior to your property's Listing going live.
If needed, we will collaborate with you and a stager to tastefully update furnishings. Once staged, we will coordinate and manage a photo/video shoot, and if applicable, capture drone footage, all at the optimal time of day. A tasteful "For Sale" sign will be installed on your property, if allowed.
Once we've captured compelling imagery and materials have been created, your listing will be featured on the local Multiple Listing Service, (MLS), villagesite.com, and a plethora of affiliate and syndicated websites. Broker's tours will be held during the week (with your approval), and we will gather feedback from other Agents as to how the property is positioned. A welcoming, carefully considered, and optimal showing path will be developed.
Our Marketing team will work with your Agent to create a custom marketing plan, including beautiful and vivid marketing collateral, including flyers, brochures, and postcards. Your property will be advertised in local publications. Every detail will be made to make your homes first impression spectacular!
Over 90% of home searches begin on the web, meaning the first showing is online. Digital visibility is essential in marketing your property effectively in today's crowded marketplace. Web placements offer global reach and instant access to your listing. To stay ahead of the curve, your home will be featured on navigatre.com as well as a number of high-traffic real estate sites. We actively market our listings on social media platforms, including Facebook, Instagram, Pinterest, Twitter, and YouTube.
We will present and review all offers with you and tactfully represent you in all negotiations. Our Agents are experts at orchestrating what can be a complex and tedious process.
We will skillfully navigate you through the escrow process and guide you through inspections, any requests for repairs, loan processing, title work, disclosures and insurance clearance. We take our responsibility as your fiduciary seriously and we look forward to celebrating with you upon successful closing.
Every Home Has A Story...
WHO YOU WORK WITH MATTERS
Whether you’re buying or selling, you can depend on Erica and the NavigateRE Partners to guide you through the process. Our top priority is you, and we will harness the power of every available resource to ensure that your needs are met and that you are confident every step of the way. We take pride in our community and our business, and we look forward to providing you the exceptional real estate experience you deserve.
I believe My business has a responsibility to serve, connect, grow and protect the communities I operate in.
If you live here already, you know how blessed we are. If you're considering living or investing here, you've probably experienced some of the area's extraordinary possibilities: City living with country settings and small-town communities; enthralling agricultural beauty, and true farm to fork lifestyle, If Sonoma or Marin County is your real estate destination, you've arrived at the right spot. Whether you're looking to buy your first home - or to sell an estate - expect nothing less from me than a Meritage blend of real estate expertise, professional service, creativity, and a passion for achieving your goals.
WHAT MY HAPPY CLIENTS SAY...
We enjoyed working with Erica, she is the best! Our search was long and time consuming, coming from another area. She was always professional and knowledgeable. She was able to answer any questions and help ease any worries. I recommend choosing her.
-cinster8
Bought a Single Family home in Loch lomond,
Erica is not only professional and knowledgable in all she does, but she is also very direct and candid. Ask a straight question and you get a straight answer. She has helped me with a number of real-estate issues over the past 12 years. Attention to details and thorough communications are always given. Erica is also very generous with her time, even with questions that are not directly related to a real-estate sale.
-bhomsy
Sold a Vacant Land home in Hidden valley lake, CA.
Erica was an absolute professional and a delightful person to work with, from start to finish! We found her by an incredibly fortunate accident and we wouldn’t want to use anyone else. I recommend her without any reservations! She is responsive, incredibly patient, has a great stable of important and helpful contacts, and she knows her stuff. And besides all that, she is as kind and helpful as you could want. Hire her!!
-ranik68
Bought a Single Family home in Clearlake, CA.
